Adding a Contribution or Donation link to an email is almost the same as adding a button. But there is a trick: The trick here is that while almost every email sent today is a HTML email, your email client (Gmail, Outlook, etc.) protects you from working directly with HTML by giving you an interface that acts like a word processor. You need to get “inside” the actual HTML of the email.
For Gmail, we recommend the Chrome extension HTML Inserter for Gmail™. This extension let’s you insert the HTML of a Contribution/Donation link easily.
Now, when you created your Contribution or Donation button in the LaterPay Button Generator, the email you received from laterPay contained a link. This link should be wrapped in an <a> tag, before embedding it in a email, like so: <a href=”https://web.uselaterpay.com/dialog/contribute/pay_later?url=https%3A%2F%2Flaterpay.net&campaign_id=9a8dcf9e-7462-4462-bd12-96c6431e1237&cp=laterpaycontributions&permalink=1&title=Contribute+so+Friends+of+Venice+Beach+can+clean+up+Venice+Beach+this+weekend&hmac=12755ae98e13f9fd9f8e9d2e40301ebdda27295d0fa2d621d0956e7c&custom_pricing=USD400”>Contribute to clean up Venice Beach</a>
One more pro tip, especially useful if you are repeatedly embedding a Contribution or Donation link in various emails, newsletters, etc.: Bitly.com, a well-established link shortener service, can turn the lengthy LaterPay Contribution or Donation link into a very short link like https://bit.ly/2OcgOoH.