How do I add a Contribution/Donation link to an email?

Go to the Button Generator in your LaterPay Merchant Dashboard for step-by-step instructions.

Adding a Contribution or Donation link to an email is almost the same as adding a button. But there is a trick: The trick here is that while almost every email sent today is a HTML email, your email client (Gmail, Outlook, etc.) protects you from working directly with HTML by giving you an interface that acts like a word processor. You need to get “inside” the actual HTML of the email.

For Gmail, we recommend the Chrome extension HTML Inserter for Gmail™. This extension let’s you insert the HTML of a Contribution/Donation link easily.

For Outlook, there’s Bells & Whistles for Outlook ($29.95), which is designed to let you easily insert HTML into a Outlook email. For more information, see How to insert HTML code to Outlook emails.

Now, when you created your Contribution or Donation button in the LaterPay Button Generator, the email you received from laterPay contained a link. This link should be wrapped in an <a> tag, before embedding it in a email, like so: <a href=”https://web.uselaterpay.com/dialog/contribute/pay_later?url=https%3A%2F%2Flaterpay.net&campaign_id=9a8dcf9e-7462-4462-bd12-96c6431e1237&cp=laterpaycontributions&permalink=1&title=Contribute+so+Friends+of+Venice+Beach+can+clean+up+Venice+Beach+this+weekend&hmac=12755ae98e13f9fd9f8e9d2e40301ebdda27295d0fa2d621d0956e7c&custom_pricing=USD400”>Contribute to clean up Venice Beach</a>

One more pro tip, especially useful if you are repeatedly embedding a Contribution or Donation link in various emails, newsletters, etc.: Bitly.com, a well-established link shortener service, can turn the lengthy LaterPay Contribution or Donation link into a very short link like https://bit.ly/2OcgOoH.