There is an honest answer to that: You have always paid for content on the internet: You gave up your anonymity when companies used your user profile. Or you paid with your attention to advertising. The creators of all this content want to make a living from selling their work. And every company distributing content will pay its employees from its sales revenue. They also create or buy new content. LaterPay offers content providers an option to sell their content in a transparent way, at fair and very low prices.